I found these statistics to be interesting, so I pulled my favorites from a recent blog I found.

Exerpt from the 60 Second Marketer Blog.

  1. 30 million consumers watch television content via their mobile phones
    http://www.iab.net/media/file/NielsenStateofMediaConsumerUsageReport.pdf
  2. In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population
    http://coronadocommonsense.typepad.com/coronado_common_sense/2011/10/us-wireless-subscriber-connections-surpassed-us-population-for-first-time.html
  3. The average online American spends 2 hours a day social networking from a computer, tablet and/or mobile phone. With 18-34 year olds reporting to spend 3.8 hours a day http://www.marketingcharts.com/wp/interactive/social-networking-eats-up-3-hours-per-day-for-the-average-american-user-26049/
  4. 47% of marketers have generated leads from Facebook, 35% from LinkedIn, 34% from Twitter
    http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395
  5. By 2015, more U.S. users will access the Internet through mobile devices than through PCs/wireline devices
    http://visual.ly/top-4-digital-marketing-trends-2013
  6. 98% of nonprofits are on Facebook
    http://mashable.com/2012/12/12/non-profits-social-media-infographic/
  7. Twitter generates almost 10 times more money raised when incorporated into a fundraiser
    http://mashable.com/2012/12/12/non-profits-social-media-infographic/
  8. The average person is more likely to apply and be accepted by Harvard or be dealt a full house in poker than to click on a banner advertisement (Get Elastic)
    http://orleansmarketing.com/2012-digital-marketing-stats-facts/#.UfalOBaxPHg
  9. 75% of Americans bring their phones to the bathroom (11 Mark)
    http://www.11mark.com/IT-in-the-Toilet
  10. 42.1% of consumers purchased a product or service after seeing or clicking an online advertisement
    http://www.aboutads.info/resource/image/Poll/Zogby_DAA_Poll.pdf
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with well-known brands and organizations. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.