Is Email Marketing still relevant?
The answer will depend on your business and your marketing goals, but generally the answer is Yes!
We recommend getting started with Mail Chimp, a free Google email product.
It is user-friendly, and allows you to segment your contact lists, and gives you analytic feedback so you know who is clicking and interacting with your messages. As our digital world evolves, simpler is better. If you have a lot of information to educate prospects, a friendly e-mail campaign combined with social media postings can be a productive method of reaching customers and prospects.