To help the business owner who needs promotional materials or is looking to create more revenue or higher profits for their business with marketing campaigns. Graphic design is one of the tools, along with idea brainstorming and great printing, that makes a company's image and materials stand out and have a better response rate.

The goal of marketing is always the same: To get more sales (or profit) than you would have had if you had not done anything. Since most business owners are budget conscious, they sometimes need help deciding the best options for promoting business. Not every business needs to run ads in the yellow pages, and there might be options that are not as costly as perceived. To be truly successful with an advertising campaign or any marketing materials you produce, a business must identify their primary buyer, and focus on the majority of their customers concerns, needs and desires.

Web design is a small, secondary part of my business in the respect that I can provide basic content, and refer the best person to help them with other aspects of their internet marketing.

Appletree Advertising founder, Andrea Raymond, has a bachelor of Fine Arts degree in Advertising Design from The Academy of Art College, San Francisco in 1990. Software skills are updated through seminars, and current memberships include: The Small Business Resource Center (educational business forums), Sacramento Metro Chamber, NAWBO and BizIntros.

The name Appletree Advertising was initially formed during college while working freelance. My family name (Manzano) means appletree in Spanish, and the name stuck with me through the years. It seemed rhythmical, so it was made to be. There never was any correlation with the Apple computer, although that has been my choice of platform since those college days.

After freelancing, and working temporary jobs, I gained over 8 years of experience at a full service ad agency, and learned the details of creating campaigns, working as a team, and many different types of media.

Appletree Advertising was re-formed as a more serious endeavor, but part-time while in the young years of having a family. In 2003, with added parenting smarts, Appletree started the transformation into the full-time design agency it is today.